Local success stories: Qué Tiempo grows by 30% by going mobile

The increase in smartphone sales and mobile traffic makes it more important every day for web publishers to build a mobile strategy for their businesses. Nevertheless, only 1 out of 10 AdSense publishers has a mobile-friendly version of their site. To encourage other publishers to go mobile, Ángel Hernández and Manuel Lebrón, owners of Qué Tiempo, shared their experience with us.

Qué Tiempo is a Spanish site that displays the weather forecast globally. Ángel and Manuel became AdSense publishers in 2007 and over the years, thanks to investing in their content, optimizing their ads and growing their traffic, they’ve been able to build a team of more than 20 employees and invest in new ventures.

Back in 2008, they could already see through Google Analytics that the traffic coming from mobile devices was growing, so they decided to develop quetiempo.es/mobile in-house.

Their mobile traffic has successfully grown by 20% over the last two years. New users are arriving to the mobile-friendly version of their site from mobile devices, while the desktop version is experiencing a 10% year over year growth. This shows that mobile traffic is additional, not substitutional, and mobile usage is complementary to desktop.

Thanks to the increase in their mobile traffic, together with a successful implementation of their ads, Qué Tiempo saw their daily earnings grow by 30%. The CTR of their mobile leaderboard 320x50 now doubles the CTR on their desktop ads. In addition, the CPC of their mobile ads is 100% higher than the CPC of the desktop site.

Most of Qué Tiempo’s efforts are now focused on improving their mobile site with features like geotargeting, which makes it possible to deliver accurate location-specific weather forecasts.  

“We encourage other publishers to build a mobile-friendly site, not only because they’ll quickly see their revenue grow thanks to the available Google AdSense mobile formats, but also because the future of your online business depends on your mobile strategy, a market with infinite possibilities.”

Sumber: http://adsense.blogspot.com/2012/12/local-success-stories-que-tiempo-grows.html

03.53 | 1 komentar | Read More

Coming soon: Learn with Google for Publishers

Two and a half years ago we started the AdSense in Your City program with the goal of meeting publishers face-to-face and providing tips to help you increase your earnings. From Orlando, Florida to Tokyo, Japan, we’ve visited over 100 cities around the world and talked to thousands of publishers. We asked you what you’ve liked and what could be improved. Based on your feedback, we’ve made some changes.

We’re excited to announce that, in 2013, AdSense in Your City events will be evolving into Learn with Google for Publishers. We understand that many of you are using Google products beyond AdSense to grow your business. Our transition to this Google-wide initiative is part of our effort to help publishers like you make the most from the Web. Learn with Google for Publishers goes beyond just AdSense optimization tips. We’ll also cover new topics such as site design, analytics and ad serving. Below is our North America schedule for the next three months; our international schedule will be posted here on Inside AdSense shortly, so stay tuned!

• New York, NY - January 29, 2013
• Los Angeles, CA - February 7, 2013
• Toronto, Canada - February 19, 2013
• Chicago, IL - March 5, 2013

Phillip Martin is one publisher who went to a Google event this year; take a look at his inspiring story in this short video:






If you’d like to attend one of our upcoming events, fill out this form and we’ll send out event confirmation details two weeks before the event. Space is limited, so sign up quickly.
   
Be sure to check out our complementary Learn with Google webinar series.  And, if you’re as excited as we are about Learn with Google for Publishers, let us know on our AdSense +page.

Sumber : http://adsense.blogspot.com/2012/12/coming-soon-learn-with-google-for.html

03.52 | 0 komentar | Read More

Enhancing text ads on the Google Display Network

Text ads have proven to be a great way to help advertisers extend their Google search campaigns to sites in the Google Display Network, enabling publishers like you to earn revenue from your content. This is why we're continuing to work on improving text ads, even as we introduce new ad formats.

One change, rolling out this week, will make the look and feel of text ads more consistent as consumers and advertisers use screens interchangeably, and distinctions between devices fade. You'll notice a new clickable arrow icon, as well as slight optimizations to font size, spacing and text layout. These enhancements are among the largest that we have made to text ads, and our experiments indicate an uplift in clicks across publishers on the Google Display Network.

These changes will happen automatically for most text ads on your pages, and the color of the arrow icon will be based on the color palette you’ve selected for your ad units. For instance, if the background of your ad units is white, the icon will be grey; for other background colors, the icons will be a different shade of the background color. Consistent with our program policies, we ask that publishers refrain from mimicking these arrows or placing similar images around their ad units. Below are some example of this new text ad format in the 200x200 and 300x250 ad unit sizes.

200x200 Ad Unit

300x250 Ad Unit

We understand text ads are important to our publishers’ business and we’ll continue to innovate on new formats. Please feel free to share your feedback and suggestions with us on our AdSense +page; we look forward to helping you find new ways to grow your online businesses.

Sumber: http://adsense.blogspot.com/2012/12/enhancing-text-ads-on-google-display.html

03.50 | 0 komentar | Read More

Auto Read More Without Requiring JavaScript

Certainly you know the script read more automated isn’t it? So far, we make use of automatic readmore is equipped with a java script. So, the java script of course make a little influence on the loading page of your blog. Well now, there is a new blogger tricks for your blog design, how to make post summaries with thumbnails without java script. This trick I learned from the results of my surfing on the internet. Amazing, because this trick uses only pure one hundred percent hmtl code with a little touch of css. I will tell you how to use it below.

The first step, please go to the edit hmtl tab on your blog. Remember, you have to expand the widget. After that, look for the code <data:post.body /> and replace with the following code :

<b:if cond='data:blog.pageType != "item"'>
<b:if cond='data:post.snippet'>
<b:if cond='data:post.thumbnailUrl'>
<div class='Image thumb'>
<img expr:src='data:post.thumbnailUrl'/>
</div>
</b:if>
<data:post.snippet/>
<b:if cond='data:post.jumpLink != data:post.hasJumpLink'>
<div class='jump-link'>
<a expr:href='data:post.url + "#more"' expr:title='data:post.title'><data:post.jumpText/></a>
</div>
</b:if>
<b:else/>
<data:post.body/>
</b:if>
<b:else/>
<data:post.body/>
</b:if>

The next step, you need to add some CSS code, which is placed on top or before </b:skin> code. The following code :

.thumb img { float: left; margin: 0 10px 10px 0; }

Complete, and please see the results. Hope you enjoyed.

Blogger Maps, 13 March 2011

06.09 | 0 komentar | Read More